How to write a follow-up email in 7 simple steps?

Learn how to write a follow-up email in 7 simple steps. Grab attention, maintain professionalism, and increase your chances of getting a response.

In today’s fast-paced business world, effective communication is crucial to staying on top of various opportunities and ensuring that important messages are not overlooked. One skill that every professional should master is the art of writing a follow-up email. Whether you are reaching out to a potential client, following up on a job application, or simply trying to get a response from someone, a well-crafted follow-up email can make a significant difference in achieving your desired outcome. With these 7 simple steps, you will learn how to write a follow-up email that grabs attention, maintains professionalism, and increases your chances of getting a response.

Step 1: Start with a clear subject line

A clear subject line is crucial in ensuring that your follow-up email stands out in the recipient’s inbox. Make your purpose known by using a subject line that directly conveys the reason for your email. Keeping it concise is also important, as lengthy subject lines can appear overwhelming and may be overlooked. Additionally, it is essential to avoid using spammy language that could trigger spam filters or make your email appear unprofessional. By following these guidelines, you can increase the chances of your email being opened and read.

Step 2: Begin with a friendly greeting

When starting your follow-up email, it is important to create a warm and professional atmosphere right from the beginning. Address the recipient by their name, as this personal touch helps to build rapport and shows that you value their individuality. Keeping the greeting professional is vital, as it reflects your level of seriousness and respect for the recipient. By setting a positive tone with your initial greeting, you are more likely to establish a favorable impression and encourage a positive response.

Step 3: Remind them of the previous conversation

In order to provide context and demonstrate that you have been actively engaged in the ongoing communication, it is essential to remind the recipient of the previous conversation. Referencing specific details from the previous conversation not only helps the recipient recall the discussion but also highlights your attentiveness and dedication. Expressing appreciation for their time and input during the previous conversation adds a personal touch that can contribute to a stronger connection and heightened interest in your follow-up email.

Step 4: Clearly state your purpose

When crafting a follow-up email, it is essential to be direct and get straight to the point. Clearly state the purpose of your email right at the beginning, avoiding any unnecessary padding or vague language. By being concise and focused, you grab the recipient’s attention and make it easier for them to understand and respond to your request. Additionally, it is beneficial to ask for a specific response or action from the recipient, as this provides clear guidance and increases the chances of a prompt and appropriate reply.

Step 5: Include any necessary attachments or links

If your follow-up email requires additional supporting materials or relevant documents, be sure to include them as attachments or provide links for easy access. This ensures that the recipient has all the necessary information to understand and respond to your request. Including helpful resources such as articles, presentations, or reports can also strengthen your email’s credibility and make it easier for the recipient to engage with your message. However, it is important to ensure that the attachments are properly formatted and compatible with commonly used file types.

Step 6: End with a polite closing

As you conclude your follow-up email, it is essential to maintain a polite and professional tone. Express gratitude for the recipient’s time and consideration, acknowledging their willingness to engage with you in the ongoing conversation. Offer assistance or further information if relevant, demonstrating your willingness to go the extra mile to support them. Lastly, provide your contact information, including your email address and phone number, so that the recipient can easily reach out to you if needed. Leaving a positive and helpful impression in your closing reinforces the recipient’s perception of you as a reliable and attentive communicator.

Step 7: Follow up appropriately

After sending your follow-up email, it is important to follow up appropriately. Setting a timeline for the recipient’s response can help manage expectations and ensure that the conversation continues in a timely manner. Additionally, using a friendly tone in your follow-up emails is vital to maintain a positive and constructive relationship with the recipient. It is important to be persistent in your follow-up efforts but avoid becoming pushy or aggressive. Balancing the frequency and tone of your follow-up emails can greatly contribute to your chances of receiving a response while maintaining a respectful and professional approach.

Common Mistakes to Avoid

When writing a follow-up email, there are certain mistakes that you should avoid to maximize the effectiveness of your message. One common mistake is sending multiple follow-up emails too quickly. While it is important to follow up, bombarding the recipient with multiple emails can come across as pushy and may deter them from responding. It is essential to wait for an appropriate amount of time before sending a follow-up email to ensure that you are not overwhelming the recipient.

Using overly informal language is another mistake to avoid. While it is important to establish a friendly and approachable tone, it is equally crucial to maintain a level of professionalism in your communication. Using inappropriate language or slang can undermine your credibility and professionalism, potentially diminishing the recipient’s interest in engaging with your follow-up email.

Neglecting to proofread your follow-up email is yet another error that can adversely impact the effectiveness of your message. Spelling or grammar errors can create a negative impression and detract from the professionalism of your email. Taking the time to thoroughly review and edit your email before sending it out reflects your attention to detail and commitment to excellence.

Best Practices

In order to write an effective follow-up email, there are several best practices that you should incorporate into your approach. Personalizing your email by addressing the recipient by their name and referring to specific details from previous conversations demonstrates your attentiveness and interest in their individual circumstances. This personal touch can help establish a stronger connection and increase the chances of a positive response.

Keeping your follow-up email concise and focused is also crucial. By delivering your message in a clear and succinct manner, you make it easier for the recipient to understand and respond to your request. Avoid unnecessary fluff or excessive explanations, as this can detract from the main purpose of your email.

Lastly, using proper grammar and spelling is essential in maintaining a professional image. Take the time to review and edit your email before sending it out, ensuring that there are no errors or typos. Proper grammar and spelling demonstrate your attention to detail and commitment to clear and effective communication.


Crafting a follow-up email requires careful attention to detail and an understanding of effective communication strategies. By following the seven simple steps outlined in this article, you can enhance the likelihood of receiving a positive response and maintain a professional image. Remember to start with a clear subject line, begin with a friendly greeting, remind the recipient of the previous conversation, clearly state your purpose, include any necessary attachments or links, end with a polite closing, and follow up appropriately. Avoiding common mistakes and incorporating best practices further adds to the effectiveness of your follow-up email. By employing these strategies, you can maximize the potential of your follow-up emails to achieve your desired outcomes.