One of the most salient questions facing every business owner with a digital footprint right now is whether your core product needs AI. There is something close to hysteria out there – shoe companies are pivoting to AI, for example – and perhaps a sense that some businesses are adding AI to their products because they feel they are supposed to.
Yet, it seems inevitable that AI will lead to significant changes in many industries, even if we aren’t quite there yet and even if the transformation is not as radical as some predict. We know that AI has already started to impact some areas like sports betting predictions, but we wanted to consider how the technology could play a role in online casino and sportsbook apps and websites.
Some of the below will be speculative, but it is certainly not unlikely. For the avoidance of doubt, we are omitting some of the areas where AI is already being used in the betting and gaming sector online, including customer service and fraud monitoring.
Personalization
This is arguably where AI will most likely transform the online betting and gaming experience. Casino sites can already use cookies and basic algorithms to make sure your favorite games appear as suggested, but AI could really create personalized home screens featuring the games and markets tailored to you. It could go further, with personalized bonus offers and promos.
The Betting Copilot
More speculative here, but certainly possible: An integrated chatbot might be able to help with your sports betting and casino strategy. Initially, it might be quite rudimentary, flagging up risky bets or advising not to make overcomplicated parlays, but you could see such a copilot evolve. No, we don’t think that a bot could help you cheat in casino games, but it’s easy to see, say, an integrated blackjack bot providing information on the best strategy.
Voice-Command Betting Agent
“Build me a same-game parlay on the NBA matchup between the Orlando Magic and New York Knicks. I’d like it built around the New York Knicks to win, but add some player props bets that include Jalen Brunson and Karl-Anthony Towns.” Within a minute, the bot could build your bet or come back with a few different suggestions.
AI Casino Hosts
If you visit the live section at a casino like DraftKings here, you’ll note that there is some big production in the game shows suite, with dealers acting as game show hosts. It’s not inconceivable that this could be taken to the next level, with a personal host in the lobby, guiding you to the best live tables or explaining to you that a specific game’s progressive jackpot has tipped over a million dollars. It could even provide a reminder that the football game that you bet on is about to start.
Micro Markets
Again, this idea might be a few years away yet, but it remains feasible. AI could make in-game suggestions, even providing alerts for sports bets that become apparent as the action plays out. Imagine getting a ping that says Lamar Jackson is off his game and that you should lay your NFL bet, or that Inter Miami to win now looks good value after a player on the opposing team got a red card.
Tempering this with Some Reality
We should finish with some counterarguments: Ideas like personalization might seem like a good idea, but it is not 100% certain that they will stand up to regulatory scrutiny – it could be viewed as extreme targeted marketing for gambling. Secondly, one has to ask whether the casinos and sportsbooks will want to build all these bots and plugins that help you bet smarter and, potentially, with more accuracy and success. Yet, it may be the case that they have to roll with the times.