This Privacy Policy describes how your personal information is collected, used and shared when you visit https://www.dualmedia.com (the “Site”).
CONSENT REQUEST
DualMedia.com obtains your consent in accordance with the policies and technical specifications of the IAB Europe Transparency & Consent Framework. It uses the Consent Management Platform n°92.
You can change your choices at any time by clicking here.
Dualmedia.com requests your consent to use your personal information for the following purposes:
Personalized advertisements and content, performance measurement of advertisements and content, audience data and product development
To store and/or access information on a terminal
How do I change my choice?
You can change your choice at any time. Via the Cookies Control Panel that appears on all pages at the bottom of your screen.
What happens if I do not give my consent?
Your personal data will not be used.
What is the legitimate interest principle?
Some suppliers do not ask for your consent, but use your personal data if they believe it is in their legitimate interest to do so. To disable this feature, click on the “Manage your preferences” button.
Do I have to consent to everything?
No. You can change how your personal data is used and who is allowed to use it by clicking on the “Manage your preferences” button.
Your personal data will be processed, and information related to your device (cookies, unique identifiers and other types of data) may be stored and accessed by and shared with third party vendors or used specifically by this site or application.
Some vendors may process your personal data on a legitimate interest basis. You can opt out of this by managing your options below. Look for a link at the bottom of this page or in our privacy policy where you can withdraw your consent.
PERSONAL INFORMATION COLLECTED
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone and some of the cookies that are installed on your device. In addition, when you browse the Site, we collect information about the individual web pages or products you visit, the websites or search terms that brought you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We collect the following Information:
Store and/or access information on a terminal
Partners may:
Store information and access information stored on the device, such as cookies and device identifiers presented to a user.
Select standard ads
To select standard ads, partners may:
Use real-time information about the context in which the ad will be displayed, to display the ad, including content and device information, such as: device type and capabilities, user agent, URL, IP address
Use non-precise geolocation data of a user
Control how often ads are served to a user
Define the order in which ads are presented to a user
Prevent an ad from being displayed in an inappropriate (brand-damaging) editorial context
Partners cannot:
Create a personalized ad profile using this information for future ad selection without a separate legal basis.
Create a Custom Ad Profile
To create a personalized ad profile, partners may:
Collect information about a user, including a user’s activity, interests, sites or apps visited, demographics, or geolocation, to create or modify a user profile for use in personalized ads.
Combine this information with other information previously collected, including from websites and applications, to create or modify a user profile for personalized advertising.
Selecting Personalized Ads
To select personalized ads, partners can:
Select personalized ads based on a user profile or other historical user data, including a user’s past activity, interests, sites visited or apps used, location or demographics.
Create a profile to display personalized content
To create a profile to display personalized content, partners can:
Collect information about a user, including a user’s activity, interests, sites visited or apps used, demographics or location, to create or modify a user profile to display personalized content.
Combine this information with other previously collected information, including from websites and applications, to create or modify a user profile for use in personalizing content.
Selecting Personalized Content
To select personalized content, partners can:
Select personalized content based on a user profile that induces data about their online activity, interests, sites they have visited, apps they have used, location, or socio-demographic data.
Measuring ad performance
To measure ad performance, partners can:
Measure if and how ads were shown to a user and how the user interacted with them
Generate reports on ads, including ad performance
Generate reports on users who interacted with ads using data from that interaction
Provide reports to publishers on ads shown/displayed on their digital properties
Evaluate whether an ad served in an appropriate editorial context (consistent with the brand’s image) is safe for the brand
Determine the percentage of potential ad viewership and duration
Combine this information with other previously collected information, which may come from websites and applications
Partners may not:
Cross-reference audience data, either from a panel or derived from a panel, with performance measurement data, without a legal basis.
Measuring Content Performance
To measure content performance, partners may:
Measure how content was delivered and how users interacted with it, and generate reports.
Generate reports using directly measurable or known information about users who have interacted with the content
Partners can’t:
Measure whether and how ads (including native ads) were presented to a user and how the user interacted with them, without a separate legal basis
Cross-reference audience data, either from a panel or derived from a panel, with performance measurement data, without a legal basis.
To use market research to generate audience data
To use market research to generate audience data, partners may:
Provide aggregate reports to advertisers or their representatives about the audiences exposed to their ads, using data from a panel or other device.
Provide aggregated reports to publishers about audiences exposed to content and/or ads or who interacted with content and/or ads on their sites, using panel or other device data.
Combine offline data with an online user’s data for market research purposes to generate audience data if partners have disclosed that they are matching and combining offline data sources
Combine this information with data already collected either on the web or via applications.
Partners may not:
Measure the performance and effectiveness of advertisements that were presented to, or interacted with, a particular user without relying on a specific legal basis for measuring ad performance.
Evaluate the content that was presented to a particular user and how that user reacted without relying on a specific legal basis for measuring content performance.
Develop and improve products
To develop new products and improve existing products, partners can:
Use information to enhance their existing products with new features and to develop new products
Create new models and algorithms through machine learning Partners may not:
Perform any other data processing operation authorized by another purpose within the scope of this purpose
Ensure security, prevent fraud and debug
To ensure security, prevent fraud and debug, partners may:
Ensure that data is transmitted securely
Detect and prevent malicious, fraudulent, inappropriate, or illegal activities.
Ensure proper and efficient operation of systems and processes, including monitoring and improving the performance of systems and processes used for authorized purposes
Partners may not:
Perform any other data processing operation under this purpose that is authorized for a different purpose . Note: Data collected and used for security, fraud prevention, and debugging may include device characteristics sent automatically for identification purposes, accurate geolocation data, and data obtained through active analysis of device characteristics for identification purposes without separate notification and/or opt-in
To technically deliver advertisements or content
To provide information and respond to technical calls, partners may:
Use a user’s IP address to serve an advertisement on the Internet
Respond to a user’s interaction with an ad by directing the user to a landing page
Use a user’s IP address to serve content on the Internet
Respond to a user’s interaction with content by directing the user to a landing page
Use information about the type of device and the capabilities of the device to present advertisements or content, for example, to present an ad at the correct size or a video in a format supported by the device
Partners may not:
Perform any other data processing operation under this purpose that is authorized for a different purpose
Link different terminals
Partners may:
Determine, using a deterministic approach, that two or more terminals belong to the same user or household
Determine, using a probabilistic approach, that two or more terminals belong to the same user or household
Actively analyze terminal characteristics for probabilistic identification if users have authorized partners to actively analyze terminal characteristics for identification
Receive and use automatically sent device identification characteristics
Partners can:
Create an identifier using data automatically collected from a device for specific characteristics; e.g., IP address, user agent string.
Use this identifier to re-identify a device.
Partners may not:
Create an identifier using data collected via active analysis of an endpoint for identification of specific features (e.g., installed fonts or screen resolution) without a separate opt-in from the user to actively analyze device features for identification purposes.
Use this identifier to re-identify a device.
Use accurate geolocation data.
Partners may:
Collect and process precise geolocation data in support of one or more purposes. Precise geolocation means that there are no restrictions on the accuracy of a user’s location; it can be accurate to within a few feet.
COOKIES
These are cookies deposited via our website on your terminal for the purposes of navigation, optimization and personalization of our services.
These cookies allow us to improve the quality of your navigation on the various media. This technical process allows us to produce statistics, in particular concerning the choice of language used, the volume of visits and use of the various services offered on our site and the sites of our partners (sections and content visited, itinerary, etc.), etc., with a view to improving the interest and ergonomics of our services;
These cookies collect data which are anonymized in their use and purpose. This data is kept for a maximum of 12 months.
Third party” cookies
These are cookies deposited by third-party companies (for example, advertising agencies or partners). They may be deposited when you browse our site or when you click in the advertising spaces of our site.
We do not have control over cookies placed by third-party companies that act on their own behalf.
Cookie – Setting (limit – prohibit – authorize)
The management of cookies can be done simply by setting your browser (including Internet Explorer, Firefox, Safari, Google Chrome).
It is thus possible for you :
to accept the recording of all the Cookies integrated in the pages and contents that you consult. It should be noted that these cookies will only be readable by their issuers. Moreover, you can always delete these cookies afterwards (the procedure depends on your Internet browser, see below);
to refuse the recording of Cookies on your terminal. In this case, certain functionalities requiring the use of Cookies (for example, it is possible that your operating system is not recognized or that the language displayed is not the one expected from you), you may not be able to enjoy the same browsing comfort. Consequently, we decline all responsibility for possible inconveniences linked to the possible malfunctioning of our services resulting from the impossibility of consulting the necessary Cookies;
to be invited by your browser to give your consent or refusal before the installation of a new Cookie on your terminal.
to accept or refuse Cookies depending on the issuing website.
The settings for managing cookies depend on your browser (and its version). You will find the necessary explanations in the corresponding instructions for use:
If you use the Internet Explorer browser :
In Internet Explorer, click on the Tools button, then on Internet Options.
On the General tab, under Browsing History, click on Settings.
Click the View Files button.
Click the Name column heading to sort all files alphabetically, and then scroll down the list until you see files that begin with the prefix “Cookie. (All cookies have this prefix and usually contain the name of the website that created the cookie.)
Select the cookie(s) containing the name “dualmedia” and delete it/them
Close the window that contains the list of files, then double-click OK to return to Internet Explorer.
If you are using the Firefox Internet browser:
Go to the “Tools” tab of the browser and select the “Options” menu;
In the window that appears, choose “Privacy” and click on “Delete specific cookies”;
Locate the files that contain the name “dualmedia” Select them and delete them.
If you are using the Safari Internet browser:
In your browser, choose the “Edit”/”Preferences” menu.
Click on “Privacy”.
Click on “Details”.
Select the cookies that contain the name “dualmedia” and click on “Delete” or “Clear All”.
After deleting the cookies, click “Done”.
If you are using the Google Chrome internet browser:
Click on the Chrome menu in the browser toolbar.
Select Settings.
Click Show Advanced Settings.
In the “Privacy” section, click the Content Settings button.
Click the “Cookies and Site Data” button.
Locate the files that contain the name “dualmedia”. Select and delete them.
Click “Close” to return to your browser
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information provided below.
In addition, if you are a European resident, please note that we process your information for the purpose of fulfilling our contractual obligations to you (for example, if you place an order on the Site) or to pursue our legitimate business interests, listed above. Please also note that your information will be transferred outside Europe, including to Canada and the United States.
CHANGES
We may change this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.
CONTACT US
To learn more about our privacy practices, if you have questions, or if you wish to file a complaint, please contact us by visiting the contact page.