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Global Search Engine Market Share in 2023

Google’s dominance in the search engine market continues to remain unparalleled. With a remarkable 93.97% market share across all platforms, Google has solidified its position as the leading search engine worldwide. This is a significant 1.97 point increase since February 2022, showcasing the growing influence of Google.

In contrast, Bing, Google’s closest competitor, has experienced a minor setback, with a decrease of -0.16 points in its market share since last year. Microsoft’s search engine is yet to integrate ChatGPT into its interface, which may be contributing to its lack of growth.

However, Google’s grip on the search engine market is even more profound when it comes to mobile devices, with the company holding an astonishing 96.71% market share. This means that almost all mobile users around the world rely on Google for their search needs.

The California-based company’s widespread popularity can be attributed to its user-friendly interface, sophisticated algorithms, and comprehensive search capabilities. Additionally, Google’s integration with other Google services, such as Gmail, Drive, and YouTube, has contributed to its increased usage and popularity among users.

Google’s domination in the search engine market extends to mobile devices as well, with the company holding an overwhelming 96.71% market share. This means that almost all mobile users around the world rely on Google for their search needs.

The mobile revolution has transformed the way people consume information and access the internet, and Google has adapted remarkably to this shift in user behavior. Google’s mobile app and mobile-optimized website are both user-friendly and intuitive, allowing users to find the information they need quickly and easily.

Google’s mobile search capabilities are also highly advanced, leveraging the power of artificial intelligence and machine learning to provide personalized and accurate results. The search engine can even recognize voice commands, making it a valuable tool for users on the go.

Furthermore, Google has made significant investments in mobile technology and is constantly updating and improving its mobile apps and website. This dedication to mobile technology has played a crucial role in maintaining Google’s dominant position in the search engine market.

The importance of mobile devices in today’s world cannot be overstated, and Google’s ability to dominate this platform has solidified its position as the leading search engine worldwide. With such a commanding market share, Google is poised to continue its reign in the search engine market for the foreseeable future.

On mobile devices, Google’s domination is even more pronounced, with the California-based firm reaching 96.71% of the market share.

Below are the rankings of the most used search engines worldwide across all platforms, with Google leading the pack at 93.37% market share:

  • Google: 93.37% market share
  • Bing: 2.81% market share
  • Yahoo!: 1.13% market share
  • Yandex: 0.85% market share
  • DuckDuckGo: 0.52% market share

Here are the rankings of the most used search engines worldwide on mobile devices, with Google leading with a massive 96.71% market share:

  • Google: 96.71%
  • Yandex: 0.67%
  • Yahoo!: 0.55%
  • Baidu: 0.47%
  • Bing: 0.46%

Lastly, the rankings of the most used search engines worldwide on desktop computers are as follows, with Google in the lead at 85.52% market share:

  • Google: 85.52%
  • Bing: 8.30%
  • Yahoo!: 2.47%
  • Yandex: 1.32%
  • DuckDuckGo: 0.77%

Source: StatCounter

Google’s dominance in the search engine market is unparalleled, with the company holding an overwhelming majority of the market share across all platforms. Its popularity and growth show no signs of slowing down, and it remains the go-to search engine for users worldwide, particularly on mobile devices.

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